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Communications Manager (Campaign to End Loneliness)

Salary Band:

Reporting to:

Direct Reports:

Location:

Closing date:

£35-37k 

Programme Director 

None

Homebased with scheduled team and planning days

23:59 on 7 November 2022

About the Campaign to End Loneliness

The Campaign to End Loneliness have been experts in the field of loneliness and connection since 2011. Our vision is that everyone can live a life free from chronic loneliness.  We develop evidence and research about how to tackle loneliness and work with all kinds of organisations to make a difference for the millions of people affected by chronic loneliness in the UK.

About the role

The Communications Manager is responsible for raising the public profile of the Campaign, across a broad range of broadcast, print, digital and social media channels to promote our work and reputation.  The overarching objective of the role is to provide management and coordination of communications activity using established communications channels that are central to the delivery of the Campaign’s goals and need for income generation. 

Main duties

  • Delivery of a range of communications for the Campaign in support of its objectives including both digital and non-digital elements, press and media work – ensuring the communications activity links to key campaigns outputs such as research and policy work.
  • Manage day-to-day media and social media relations as the first point of contact for all media requests, briefing journalists and developing media messages on relevant issues and maintaining excellent working relationships and contacts with journalists, building our profile as the key voice on loneliness. 
  • Manage the Campaign’s brand and identity – ensuring appropriate and consistent use of logo and systems to ensure easy retrieval of key content and assets. This will also involve being the quality controller for key outputs and standards frameworks such as tone of voice, appropriate and effective use of social media and ensuring colleagues have support and media training as necessary.
  • Work with the Programme Director on spotting, developing and nurturing fundraising opportunities. Lead responsibility for managing all PR/communications aspects of fundraising and sponsorship opportunities 
  • Build communications capacity throughout the Campaign team through development of processes to ensure press office cover, maintain a content pipeline, briefing and training for media work and disseminating information.  
  • Implement a powerful story-telling approach across all channels and audiences, working with colleagues to create written material of the highest quality including press releases, statements, written materials, blogs, articles, briefings, social media content and video scripts. 
  • Monitor, evaluate and report back on media and PR activities, feeding into the wider evaluation and recommending improvement to the media and PR work based on learning and feedback.
  • Management of supplier relationships for communications (design, digital and PR suppliers or freelancers) to ensure they provide quality work to budget and time. 
  • Represent the Campaign at meetings with external agencies and other bodies as required, linking with close partner organisations to coordinate press work as required.

Cross team responsibilities

Being part of a small team will require collaborative and supportive working practices with everyone playing a role in ensuring key administrative tasks are carried out. This will include: 

  • Ensuring supplier details are updated 
  • Prompt payment of invoices and accounting of spend
  • Keeping records and files up-to-date through agreed systems
  • Monitoring of incoming queries through general phone and inbox
  • Contributing to development and dissemination of content via the website and social media

Additional duties  

All employees are expected to work in a flexible way when the occasion arises so that tasks, which are not specifically covered in their job description are undertaken. These additional duties will normally be compatible with the regular type of work. If the additional responsibility or task becomes a regular or frequent part of the employee’s job, it will be included in the job description in consultation with the employee.

Essential criteria

Communications strategy, planning and evaluation

  • Experience of planning and running successful and innovative communications campaigns using digital and traditional media channels. 
  • Experience of monitoring and analysing communications outputs.

Tactical communications skills 

  • Expertise in identifying strong news lines, producing press releases, and selling in stories, often under pressure, reacting quickly to emerging news.
  • Excellent verbal and written communication skills.

Interpersonal skills

  • Outstanding interpersonal skills with ability to develop strong relationships with colleagues and external partners.
  • Experience of managing relationships with external contractors and freelance staff.

Management skills 

  • Ability to prioritise and balance many concurrent tasks and organise work effectively to meet strict deadlines. 
  • High attention to detail. 

Desirable Criteria

  • Experience of working with funders and corporate partners
  • Experience of contracts and supplier management 
  • A good understanding of the voluntary sector
  • Knowledge and understanding of loneliness issues and the campaigning and policy environment nationally

Tenure: Permanent

Hours of work: Full time (37.5 hours per week) 

A number of our staff work flexibly and/or remotely. Please talk to us at the interview stage about the flexibility you need. We are open to various possible working arrangements for the candidate who is the right fit for the role. 

Probationary period: 3 months 

Employer: The Campaign to End Loneliness is hosted by the What Works Centre for Wellbeing, which employs all Campaign staff and the Campaign team adheres to all of their organisational policies

How to apply

Please send your CV and a cover letter to info@whatworkswellbeing.org

Close Communications Manager (Campaign to End Loneliness)

Research work