Our Strategy

For almost a decade, the What Works Centre for Wellbeing has built a reputation as the leading
UK authority on wellbeing.

We are an influential, valuable and highly-respected independent organisation, undertaking major research into key areas of wellbeing, establishing an extensive body of insights and resources, championing wellbeing measurement and evaluation, and convening a network of experts and practitioners. This includes ground-breaking work on Levelling Up and the very positive evaluation of the Centre by the ESRC.

Our vision is that by 2033, the What Works Centre for Wellbeing will have significantly contributed to a future where the wellbeing of people and communities in the UK improves year-on-year and wellbeing inequalities are
reduced.

This strategy document outlines the Centre’s aims and approaches as we continue to evolve and iterate our
priorities and activity to achieve this mission.

It reflects what we know works, and the ultimate purpose of a wellbeing approach.

It lays out the direction of travel for how we find out what works to improve wellbeing and partner to put that evidence into action and create conditions for us all to thrive.